PHOTO RELEASE

Philippine Embassy, Canberra

1 Moonah Place, Yarralumla, ACT 2600
www.philembassy.org.au    *Tel. No. 02-6273-2535*

15 November 2024, SYDNEY – Philippine Ambassador to Australia Ma. Hellen De La Vega supported Filipino MSME in-store promotion at the opening of Frankie General Store’s new store location in the Northern Beaches in New South Wales on 26 October 2024. The launch was also attended by Consul General Charmaine Rowena C. Aviquivil, Special Trade Representative Alma Argayoso together with members of the Filipino diaspora, businesses and media.

During the opening, Frankie General Store launched “Filo Nook: Celebrate Filipino” which is an initiative to spotlight and launch premium Filipino brands into the Australian market through a dedicated space where select Filipino products could be showcased in rotation for a limited time. Frankie General Store showcases Filipino artisanal brands and is an intentional retail store for small-batch creators of slow and ethical fashion, local finds, handmade pieces, and sustainable goods.

Frankie General Store debuted its first international branch in Paddington, Sydney, in 2021. Since then, it has introduced Australians to the charm of handmade Filipino gifts and products while fostering collaborations with talented local artisans across the country. - END